Evian Pure
Pure is a high class water. So lets sell it to people with an urge for the clean taste.
This special Evian water comes in a glass bottle, plastic sucks and the taste is really pure. Pure is a water like all the others… No it is not. It comes in glass bottles, its taste is cleaner and fresher than from water which is sold in plastic bottles and at least, pure is personal. That leads to our proposition: Plastic sucks and the taste is really pure. The purest, cleanest and sheerest kind of water is in its natural way, just water. Without any packaging. Free, floating like in a space shuttle. With this campaign we capture this thought and show people drinking water right out of air. The purest way to illustrate water is without anything. Without packaging. So the people in the campaign are not drinking from a glas or a bottle, they are drinking the water straight away. Like a water bubble in space. We decided not to show models in our poster campaign but normal people. Man and women from Evian.
Supporting the idea published on the posters, pure will launch 12 unique projects. No one likes to get soaked in the rain, or rain at all. Pure created a special umbrella to work towards people starting to like pure water falling down from the sky. The umbrella works upside down, so that it collects the water instead of wasting it. A straw attached to the handle bar enables the owner of the umbrella to take a sip when ever he, she likes. Another project would be to attach water fountains to the millennium bridge in the summer. Everybody who crosses can take a mini shower.
With a mobile app you can scan the barcode and look up who bottled your water. You have the chance to lern something about that person. What he likes about Evian, for how long she or he lives there and may be which are their favorite spots in the city. All this should inspire you to make a trip to Evian and to build up a deeper relationship to the product. On the website the campaign comes together. You have the chance to look at the 12 project, to learn something about Evian pure and about the people who make Evian become special.
We are in a restaurant. A couple is chatting when a waiter reaches the table. He greats the guests and takes the oder. The woman likes to have a glass of wine and a bottle of water supporting her meal. When the waiter comes back with the drinks he first serves the whine and then forwards some water directly into the moth of the female. Not from a bottle, the water floats in mid air in the hand of the waiter. Everybody is acting like normal – To pure for packaging. Evian Pure.
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Hi chaps,
we met briefly at th ...
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great work mate !