• Written by:  Chris
• Date Posted:  March 23rd, 2011
• Category:  Campaigns
• Comments:  No Comments »

For YCN we came up with an info campaign for Green & Blacks Organic Chocolate. Part of the idea is to advertise in a way, that no chocolate distributor did before. With the “Club of Savour” campaign we try to reach that goal.

Brief: Develop a marketing campaign that gives new consumers a motivating reason to trade up to Green&Black’s above the other premium chocolate brands.

As chocolate is about eating and tasting, it is science, which leads us to the insight: Chocolate tastes better when one lets it melt in the mouth. Green and Black’s will help you finding the best way to taste the full richness of their chocolate. Welcome to the club of savour. This club is designed for chocolate lovers. It’s for people who take their time enjoying and celebrating chocolate. The campaign is the first step. It displays the ground rules of chocolate savouring. Consumers will learn that Green&Black’s are specialists in chocolate and taste. We use information design to instruct the “lovers” how to enjoy the full taste of a Green&Black’s chocolate bar. Posters are the main part of the campaign, followed by a microsite and an iPhone app to rate, learn and create the tastes. Media: Poster, Digital Team: Jakob & Chris

There are two poster categories. One is a “global” version, featuring the whole Green&Black’s range and displaying the melting indicator of chocolate. The other is a specific one, which focuses on a special flavoured bar. There can be variousposters portraying the qualities of for example Maya Gold.

To go digital, the poster will lead to a micro site. Club members can rate their favourite flavour in the “Best-Loved” section. “How To Taste” is the category to learn more about chocolate tasting. This is home of the graphs. In the “Chocolate Club” consumers can create their own flavours – The winning mixture will be produced for a limited time through the summer. Within the “Flavour Finder” people can discover the whole richness of Green & Black’s Original Chocolate and see which flavour suites them best.

The iPhone app is a pocket version of the micro site. You can rate, create and learn about your favourite Green & Black’s Chocolate bar and share this with your friends at facebook.

• Hi there

  What's Jollyinteractive?
  Jolly is one part of JollyRoxx, a lable, a brand, a way to life the fun I have in Design. At Jollyinteractive you can catch a slight glance at my projects and work, into my world of design. I'm currently adding new stuff, so please watch out for news. I hope you enjoy the site as much as I have playing with it.
  Chirs

• Recent Posts

  • Shelf 2011
  • L’Oreal
  • Europcar Delivery
  • The plus country
  • DropMore

• Archives

  • August 2011 (1)
  • June 2011 (5)
  • March 2011 (3)
  • October 2010 (1)
  • September 2010 (1)
  • July 2010 (1)
  • June 2010 (1)
  • May 2010 (3)
  • April 2010 (4)

• Gallery

  

• Search