• Written by:  Chris
• Date Posted:  October 28th, 2010
• Category:  Campaigns
• Comments:  No Comments »

Getern war es so weit. Finished! Erstes Assessment Portfolio abgegeben. Part of that was a Saatchi&Saatchi Brief: Think about something you hate and turn it into something you love. James Bond, what a great movie. But bloody hell, why do they have to crash at least five Aston Martin DBS for that. They could pass one to me I’ve they don’t like them. I love that car. It’s crashing cars in films, definitely. What a waste of money. To convince people like us we created an action movie without action. A car chase without an accident. But a movie without a car crash is like a car without wheels. Useless. To promote the movie we produced a poster campaign, staring the two main characters, the Chenille and the GTO. When it is not High Wycombe, movies are made in Hollywood, to get their attention we created an Hollywood like brand for the campaign. A car on a top of a star. If you want to experience the car crash feeling, there is an iPhone game. Media: Posters, YouTube and iPhone app. Team: Jakob & Chris

Jakob’s and my approach wa to create a Stop-Motion-Movie, without any action – “Nothing”. Nothing – A Film with nothing in it. In the film Jason is on his way through the city. First he has to avoid an accident with a red Mustang, but if he knew whats coming next, he would have stopped driving at all. It is a film where nothing happens. It is a ride through the town. And that is the point of the movie. Because there is no accident, why make the film at all? All three posters are featuring the two characters of the car crash movie. The main essence is, that a film without a car crash is boring and not worth watching.
Within the app you have to drive a car through the city and avoid car crashes. Before you start you can take a picture of your favourite car in the streets. The app will create a model so that you can drive the same type in the game. It is a spur for you to labour.

Nothing is a stop motion film created of over 670 pictures. The city as like the type is drawn onto the ground at the park in the centre of High Wycombe.

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